Well, so much for that. Only days after announcing that the Pontiac G8 would return to the U.S. market as a Chevrolet Caprice, General Motors vice chairman Bob Lutz has announced that the rear-drive sport sedan is well and truly dead for the U.S. market after all. Sounds like the right hand gave the left one a smackdown, if you ask me.
Posting on GM’s Fast Lane blog, Lutz said that with his new “marketing hat” on, he couldn’t make the case for a high-level sedan for Chevrolet, considering that the company is in a cost-cutting and fuel-efficiency-enhancing mode.
In the meantime, if you’re a fan of the Pontiac G8 GXP, you’d better get one quickly. According to Jalopnik, Pontiac marketing chief Cheryl Catton has said that only 2000 of the sport sedans will be built, along with 2000 examples of the Pontiac Solstice Coupe GXP. If you like hot Pontiacs (and maybe want to gamble on a future classic), you’d better get one pronto.
5 Users Responded to " Never Mind: No Chevy Caprice After All "
I’d almost bet the word came down from on high on this one: No room for Caprice–iousness in the Obama-nomics of the future America!
OK, that’s fine, but you’re going to have to eat a huge helping of crow if GM actually turns itself around.
This is no surprise. GM has been dismissing the voice of the market for decades, sticking to their we-know-better mentality. Well, the last year has demonstrated that they didn’t actually know better and such a move now only goes to show that they’re just as clueless as ever.
GM has always done more to market their cars as being world class than actually building world class cars. Here was a car close to living up to their claims and they’re pulling the plug on it. They’re demonstrating they prefer to try convincing the market that they are better now than actually demonstrating it.
They’ll turn the mediocre Equinox crossover, pregnant station wagon, sort of monstrosity into another GM model looking almost identical, but they won’t resurrect a classic model to make use of a truly world class platform? Again, they are an embarrassment to the American people and I will never support them.
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