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Poll: Koenigsegg Really Is Buying Saab!

2 comments Posted by Keith Buglewicz
Koenigsegg Buying Saab A couple days ago, rumors surfaced that the tiny Swedish supercar maker Koenigsegg was in negotiations to buy Saab from GM. This David buying Goliath scenario is almost laughable on the face of it, I mean, how could a tiny manufacturer of million dollar exotic sports cars — albeit very good million dollar supercars — possibly have the money to buy a mainline manufacturer like Saab?

Turns out they don’t have the money, so they asked the European Investment Bank for $600 million to get the job done.

As part of the agreement, Koenigsegg — and by extension, the EIB — will get full control of Saab, including its upcoming product lineup which includes a new 9-5, 9-3, and a rumored crossover based on the same highly touted chassis that’s now doing service in the Saturn Vue, Cadillac SRX, GMC Terrain and the upcoming Chevy Equinox. It will also get a company with significantly squandered brand value that hasn’t turned a profit in a decade, and one that will have to struggle along with mediocre GM knockoffs until the new wondercars are ready.

So, has Koenigsegg bitten off more than it can chew, as the graphic above suggests? Time will tell, but I maintain that a small niche manufacturer like Koenigsegg is just what Saab needs. Let’s face it: Koenigsegg is nothing if not focused on making excellent cars that blow away expectations. If it can bring that kind of sensibility to Saab, the brand could witness a resurgence the likes of which are unrivaled.

On the other hand, it could be a $600 million dollar boondoggle. Thoughts? Sound off in the poll below!

Is Koenigsegg the shot in the arm that Saab needs to survive?

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June 16th, 2009

WTF: Koenigsegg To Buy Saab?

no comment Posted by Keith Buglewicz

Koenigsegg Logo The domestic auto industry bankruptcies have created some very odd bedfellows: Chrysler and Fiat; Hummer and Sichuan Tengzhong; Saturn and Penske. Yet perhaps the oddest of them all is the current rumor that GM’s Swedish brand Saab will be bought by the Swedish supercar maker Koenigsegg. Since Koenigsegg isn’t exactly a household name in the U.S., a little background is in order: They build $1 million supercars that can go more than 240 mph.

OK, enough background.

So what is it doing buying a mainline automaker like Saab? That’s an open question, since the whole thing is conjecture at this point. But there are some advantages. It could easily help Koenigsegg open itself up to lower-priced, higher volume models. It could open up Saab to becoming a niche player that appeals to a narrower but fanatical audience. It could just be good ol’ national pride at work.

Whatever the reason, if it’s true, it could be the shot in the arm Saab needs. The company used to make unique, exciting cars. OK, reliability was always an open question, but the Saab 99 and 900 — not to mention things like the Sonnett — were cool and desirable, if you were in the know. Now Saabs are just rebadged GM products, and often not even the best examples of the platform. If Koenigsegg could bring its no-holds-barred sensibilities to Saab, I’m betting Saab’s loyal fans would be happy to let these barbarians through the gate.

June 12th, 2009
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