A couple days ago, rumors surfaced that the tiny Swedish supercar maker Koenigsegg was in negotiations to buy Saab from GM. This David buying Goliath scenario is almost laughable on the face of it, I mean, how could a tiny manufacturer of million dollar exotic sports cars — albeit very good million dollar supercars — possibly have the money to buy a mainline manufacturer like Saab?
Turns out they don’t have the money, so they asked the European Investment Bank for $600 million to get the job done.
As part of the agreement, Koenigsegg — and by extension, the EIB — will get full control of Saab, including its upcoming product lineup which includes a new 9-5, 9-3, and a rumored crossover based on the same highly touted chassis that’s now doing service in the Saturn Vue, Cadillac SRX, GMC Terrain and the upcoming Chevy Equinox. It will also get a company with significantly squandered brand value that hasn’t turned a profit in a decade, and one that will have to struggle along with mediocre GM knockoffs until the new wondercars are ready.
So, has Koenigsegg bitten off more than it can chew, as the graphic above suggests? Time will tell, but I maintain that a small niche manufacturer like Koenigsegg is just what Saab needs. Let’s face it: Koenigsegg is nothing if not focused on making excellent cars that blow away expectations. If it can bring that kind of sensibility to Saab, the brand could witness a resurgence the likes of which are unrivaled.
On the other hand, it could be a $600 million dollar boondoggle. Thoughts? Sound off in the poll below!