Yesterday, Roger Penske backed out of the deal he had struck with General Motors to buy the Saturn brand, ultimately signaling the end of GM’s two-decades old import-fighting brand. The deal was clever: Penske would buy all 350 dealerships and the Saturn brand, and GM would continue to build the current Saturn lineup for the next year or so while Penske found another supplier (widely rumored to be Renault). However, the third supplier backed out, giving Penske no reason to go through with it. GM has little choice but to wind Saturn down.
At only 19-years-old, Saturn was one of the shortest-lived brands GM ever had. Yet it was also pivotal to the company’s current fortunes – or lack thereof – in myriad ways, from the promises made during its development to the billions of dollars poured into the brand that could very well have saved other divisions in the process. GM established Saturn to learn a new way of doing business. Instead, the business it already had was almost undone.
read more from "Goodbye Saturn, and Good Riddance"
The American automotive market is one of the world’s biggest meritocracies. If a car is good, it sells well, and if it’s not, well, it gets a shorter Wikipedia entry. Now some may argue that vehicles like the Toyota Camry are too bland and don’t deserve their success. Then again, there’s a lot to be said for consistency…ask McDonalds.
Every now and then though, a car comes along that, despite a long list of merits, never quite achieves the ubiquity that you might expect. Sometimes it’s style, other times marketing, and yet other times it’s simply because the car was “ahead of its time,” that is, not exactly fitting in with contemporary consumer tastes.
Do these cars deserve their fate as also-rans? Not to me…they’re all good, and if people would be willing to overlook one simple thing (OK, maybe more than one in some cases), they’d find themselves behind the wheel of some very satisfying machinery. On the other hand, look for some great values on the used market in the near future.
read more from "10 Cars That Coulda Been Contenders"
Yesterday, Roger Penske backed out of the deal he had struck with General Motors to buy the Saturn brand, ultimately signaling the end of GM’s two-decades old import-fighting brand. The deal was clever: Penske would buy all 350 dealerships and the Saturn brand, and GM would continue to build the current Saturn lineup for the next year or so while Penske found another supplier (widely rumored to be Renault). However, the third supplier backed out, giving Penske no reason to go through with it. GM has little choice but to wind Saturn down.