A new General Motors was born yesterday, shedding debt, dealers, disastrous products and I’m sure a few other alliterative entities I can’t think of right now. The new company is leaner, greener, less burdened by debt and with an even labor playing field that should — in theory — allow the automaker to compete in the toughest market it has ever seen.
So after all this cutting and shedding and contracting, what’s left? Quite a bit, really. With four brands the company will have a product portfolio of 34 nameplates. That’s a lot, but no more than Toyota, depending on how you count it. New, better stuff is in the pipeline, and it’s a good bet that even the lowball GM products — such as the Chevy Cobalt — will be replaced within the next 18 to 24 months.
Still, there’s a lot for GM to do, and I’m not just talking about consolidating management structures or reshuffling the titles on various business cards (like retaining Bob Lutz as product czar). There’s still one more huge mountain GM has to climb, one that even this new and improved company may not be able to manage: convincing people my age to buy its cars.
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